WHY OPTIMIZE YOUR WEBSITE FOR SEO
Why have a website if it can't be found online? By simply creating a website doesn't mean it will automatically show up on search results. There are several aspects to optimize your website for search engine optimization (SEO) that a professional SEO company like First Day Social can do for you. Below are only a few of the basic things we do to help you get found online.
Add alt text to all images. Search engines like Google can't see images, but they can read alt text. This will help push your pages higher up on search results and boost your SEO.
Add keywords naturally to content on each page. Keywords are a set of words related to your business that people use to search for business online. For example, if you are an auto repair shop in Fremont, a good keyword would be "oil change in Fremont" or "auto repair in Fremont." Instead of listing keywords repetitively in your content (which Google can view as spam), we add them naturally within the content. First Day Social makes a plan for which keywords will rank well in your area.
Add quality and genuine backlinks. Backlinks are any link to your website that comes from another website. They make a huge impact on a website's prominence in search engine results. Some backlink suggestions include:
Social Media: Create business social media pages, including Facebook and Twitter. Include all your business' info including the website URL, address, hours, and other relevant information the page asks for. Add these social media icons to your website and link them to your social pages.
Online Reviews: If you have good reviews online like Yelp or Google, make sure your list a few reviews on your website and link them to the appropriate website.
Local Business Directories: If your business is listed online for BBB (Better Business Bureau), Chamber of Commerce, Houzz, etc., add the logo to your website and link it to the coordinating website.
Don't have time to do website SEO yourself or still not sure how? Among other services, First Day Social offers custom websites with SEO to help your business get found in search results.